Value

Our industry leading technology systems provide real-time reporting, data analytics, statistics and more.

We deliver real time reporting, providing full transparency and unrivalled accountability.

A unique approach

We utilise the latest technology to ensure that our partners stay at the forefront of ever-changing usage of CRM and IT systems.

Each partner has their own log in for the AP digital CRM tool real time reports as well as view contacts and information that is relevant to your hotel.

Reports shown in AP Digital are:

  • Sales Activity
  • Pipeline Reports
  • Opportunity leads
  • Upcoming Events
  • Business leads
  • Submit New RFP
  • Appointments
  • RFP Dashboard
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AP Digital Portal

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Opportunity Leads

AP Digital provides an overview of new opportunities, won and lost by value.

Opportunity overview

Provides reports and value on different segments; RFP, MICE, Leisure and Group.

Opportunity leads by client

This report will provide individual client details based on type, lead channel, estimated value, lead value and the status.

Appointments

  • Real-time sales appointments
  • Type of clients and activity
  • Purpose of the visit
  • Estimated value of the client
  • Outcome Reports and Next steps

Upcoming Events

View all the upcoming events for the year.
Online registration for key events.

Revenue Dashboard

Provide you real-time reporting on RFP submitted by hotel and AP targeted accounts. This includes step by step activity and approx. value of different RFP stages:

  • RFP under review by AP team
  • Submitted to client
  • Accepted for solicitation
  • Decline for solicitation
  • Declined by hotel
  • Accepted to the program and revenue value
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