Independent hotels are competing with an ever-growing number of players from international hotel chains to sophisticated startups, like Airbnb.
It’s not an easy task to identify the right combination of commercial awareness, business acumen, industry experience, client segmentation and marketing tactics that will help your hotel grow.
Not a single one of our clients is alike but each comes to us to advance their business goals. Some clients are looking to attract corporate travellers while others want help positioning their hotels within the leisure travel market. Some clients need help ensuring that their marketing and branding is reflecting all that their hotel has to offer while others have beautiful event spaces that would serve as ideal venues for a range of events.
We provide bespoke hospitality services that create strong brand awareness and more importantly, increase financial return. We help your independent hotel thrive from strength to strength through sustained, incremental growth.
How well do you know your target clients, what they are looking for and what motivates their travel purchase decisions? Our global team members are experts in understanding your audience and advise you on what drives the market segments that matter to you.
How should you position your brand and your marketing? What are your competitors doing and how can you gain market share? We deliver sales and marketing strategies that equip independent hoteliers to compete against international players in a global market.
Which BD and marketing strategies are delivering the best results? When are your contracts up for re-tender? Our AP Digital CRM software lets you track all activities in real time so that you have complete transparency. We’re big believers in applying data driven insights to enhance client relationships. AP Digital is a multi-faceted web and app technology that servers as a CRM tool, a client portal, an agent portal, a professional services automation platform, a contract manager and a virtual assistant. Every AP engagement is measured in minute detail to gauge the effectiveness of our delivery and the efficiency of your dedicated team, to get and assess client feedback to drive continual improvement and profitable engagement.
What else can you be doing to have competitive edge? Through our AP Gigs consultancy, we identify and deliver support services from financial analysis to digital advisory that enhance your business development.
Our marketing team is dedicated to driving reservations to your property and building brand awareness in key markets.
Our website and online activities deliver worldwide exposure, promoting our partner hotels to global customers and agents alike. We will help to promote your latest news, special offers, stories and more, putting you in front of our community with our email marketing and comprehensive social media channels.
We’re committed to showcasing your business even further, maximising your industry exposure with a full programme of targeted events including:
Exploring thoughts, ideas and news.
*Required fields. Please note your personal information will not be shared with third parties.
© 2018 Amistad Partners
Amistad Hotel Marketing Partnership Limited Registered No: 04568931 (England and Wales)