AP Voice | Amistad

know·ledge

Skill in, understanding of, or information that adds value

With the tourism industry in a state of change, it’s not always easy to stay on top of the latest news and ideas relating to independent hotels. AP Voice brings you all that you need to know about technology and disruption, corporate travel, MICE, marketing and branding and more.

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Which consumer type are your hotel’s customers?

The Amistad Partners team looks forward to Euromonitor International’s annual Consumer Types Series because it goes beyond general demographics and statistics by creating personality-drive profiles…

Hotel spotlights

Independent hotels must invest in social media

It won’t come as any great revelation that social media plays a crucial role in today’s competitive hospitality market. You know this already.

Business travel

Female business travellers: A demographic you can’t risk ignoring

About a year ago, the corporate world, government and the movie industry (especially in the United States) were caught off guard and stunned by revelation after revelation of sexual misconduct by…

Leisure travel

The future of the boutique hotels

While boutique hotels, also called independent or lifestyle hotels, were possibly written off 10-15 years ago, it’s undeniable that these hotels are back in favour. In fact, boutique hotels are on…